As I write these short blurbs about marketing and business that we hope relates to the issues you are facing, I’m glad that someone has told me I don’t have to make them too long 🙂 How about you? https://blog.kissmetrics.com/2000-word-articles/
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Labor Day
Ink4Mail.com will be closed in honor of Labor Day on Monday, September 1, 2014. Even though summer is unofficially ending, it marks the beginning of our Vote4Change campaign. Ink4Mail.com will kick off a new recycling campaign while political mailing season is going on and afterwards. Stay posted for upcoming details on the campaign and how to turn your empty cartridges into money.
Enjoy the long Holiday Weekend!
Blue cartridge inventory is scarce
There appears to be a temporary hiccup in the availability of the HP spot color blue C6170A cartridge. We’ve gotten our hands on a few more than normal, but not sure when the next batch is coming in. If you are a regular user of the blue cartridges, you may want to check your stock and order a bit earlier than normal.
Storytelling is hard!
For those of our customers that are on the direct mailing side of the business, you know that getting the story right for the customer can be a critical component in getting responses from prospective customers. Here is a link to an article about lessons learned from some of the leaders in the field. http://www.copyblogger.com/titan-copywriting/
Info about Corporate Blogging at Fortune 500 companies
Here is an article with some stats about corporate blogging, and how corporate communications seem to be trending away from blogging towards other types of social media. I guess that is why we’re working on putting more information on a blog 🙂 http://marketingland.com/fortune-500-blogging-3-year-first-decline-7-years-umass-survey-97071
We can especially attest to the following quote “Having a company blog is one thing, but keeping it active is the real challenge for many companies big or small…”
Big Data Example
I found this to be an interesting example of using “Big Data”. You probably wouldn’t think that you’d be tracked by your location and the song you like, and when. http://mashable.com/2014/08/21/spotify-serendipity/
Content Marketing numbers
Content marketing and personalization are certainly becoming a prevalent part of the current discussion. Big Data, or the ability to collect large quantities of behavioral data about a customer, certainly exists and can sometimes be overwhelming. The linked article gives some firm numbers as to why having that type of information can be effective in converting customers. http://marketingland.com/marketers-need-know-content-changing-data-96458
News and Links from Ink4mail.com
Just wanted to let you know that we’ll be starting to link to more business and marketing related articles in our blog, to notify you of items we come across that we hope will be informative, and sometimes entertaining for you. If you have suggestions for topic areas that you would like to see, please feel free to forward them to info@ink4mail.com.
Here’s an article from Harvard Business Review that explains where the “numbers people” and the “ideas people” will have to work together a bit more on marketing. http://blogs.hbr.org/2014/08/use-both-brain-marketing-to-balance-creativity-and-analytics/
Color Inks
Make your next mailing stand out by using colored inks! Ink4Mail.com carries OEM HP C6168A Spot Color Red and HP C6170A Spot Color Blue inks as well as MRH68A Remanufactured Spot Color Red and MRH70A Remanufactured Spot Color Blue. Use the colored inks to highlight a special promotion or to make an impact on visibility.