The thought behind the decision

I like stories like this, partially because I think their products are well-made, even though I don’t own any (how contradictory is that?), and partially because I am always intrigued as to why the decision is made, as well as what the results were from the last decision.

http://www.forbes.com/sites/dalebuss/2015/02/02/super-bowl-redux-weathertech-fleshes-out-made-in-usa-message/