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Top International Ink Companies of 2017
As you may recall, the year of 2017 was a fairly smooth-sailing year for the ink industry. The rise in digital printing throughout 2016 was no longer surprising, and even less exciting entering the new year. The largest news this past year came from Sun Chemical’s acquisition of Flint Group’s European ink business or Evonik’s … Continue reading Top International Ink Companies of 2017
Expanding Your Email Capabilities
Having difficulty acquiring new customers for your company? Using communication tools, such as email, are essential for successful marketing. The Email Prospecting Ecosystem has created a 5-step plan to help your business obtain new buyers. The steps emphasize developing a contact strategy, altering your message, and more. For more information visit www.emailappend.com or click here to download.
Marketing for the Modern Screen
According to Sarah Mannone, Vice President of client services at multichannel marketing firm, TREKK, Inc. and writer for Target Marketing, by 2021 82% of all internet traffic will be caused by video. Successful marketing campaigns utilizing video take into account a list of six items. This list includes capturing your consumers’ attention quickly and keeping … Continue reading Marketing for the Modern Screen
Connecting to Customers
Wondering how you could connect with your customers quicker? Check out Melissa.com! Their site utilizes the demographics of over 250 million U.S. individuals to calculate customers and buying behaviors on certain products. They can also help you stay updated with changing contact information to maintain the highest quality list of customer records. To learn more, click … Continue reading Connecting to Customers
Proper Marketing
With the conclusion of another year, it’s important to create resolutions and determine if changes need to be made within your company. According to Thorin McGee, Editor-in-Chief for Target Marketing, “[marketing’s] core role inside the company must be to represent the customer.” Of course the end game of any company is to produce revenue based … Continue reading Proper Marketing
Multicultural Celebrations
Ever wonder about all the holidays that occur within December? It’s challenging to keep them all straight when you may only celebrate one or none of them. It’s fascinating to see a stronger push to be “politically correct” and wish people a happy holiday season, yet we’re ignorant to what exactly defines the beliefs and … Continue reading Multicultural Celebrations