Blog

Collins Inks catching up

Throughout our history, the HP Versatile C8842A has always been our best seller, but in recent months, a number of inks from Collins are closing the gap, including the Max 3, the Max 2, and the CM-557H.  We appreciate the great relationship that we’ve developed with Collins, in order to provide you with the best … Continue reading Collins Inks catching up →

Writing doesn’t have to be lengthy.

As I write these short blurbs about marketing and business that we hope relates to the issues you are facing, I’m glad that someone has told me I don’t have to make them too long 🙂  How about you?  https://blog.kissmetrics.com/2000-word-articles/

Labor Day

Ink4Mail.com will be closed in honor of Labor Day on Monday, September 1, 2014. Even though summer is unofficially ending, it marks the beginning of our Vote4Change campaign. Ink4Mail.com will kick off a new recycling campaign while political mailing season is going on and afterwards. Stay posted for upcoming details on the campaign and how … Continue reading Labor Day →

Storytelling is hard!

For those of our customers that are on the direct mailing side of the business, you know that getting the story right for the customer can be a critical component in getting responses from prospective customers.  Here is a link to an article about lessons learned from some of the leaders in the field.  http://www.copyblogger.com/titan-copywriting/

Info about Corporate Blogging at Fortune 500 companies

Here is an article with some stats about corporate blogging, and how corporate communications seem to be trending away from blogging towards other types of social media.  I guess that is why we’re working on putting more information on a blog 🙂  http://marketingland.com/fortune-500-blogging-3-year-first-decline-7-years-umass-survey-97071 We can especially attest to the following quote “Having a company blog … Continue reading Info about Corporate Blogging at Fortune 500 companies →

Big Data Example

I found this to be an interesting example of using “Big Data”.  You probably wouldn’t think that you’d be tracked by your location and the song you like, and when. http://mashable.com/2014/08/21/spotify-serendipity/

Content Marketing numbers

Content marketing and personalization are certainly becoming a prevalent part of the current discussion.  Big Data, or the ability to collect large quantities of behavioral data about a customer, certainly exists and can sometimes be overwhelming.  The linked article gives some firm numbers as to why having that type of information can be effective in converting … Continue reading Content Marketing numbers →