With the conclusion of another year, it’s important to create resolutions and determine if changes need to be made within your company. According to Thorin McGee, Editor-in-Chief for Target Marketing, “[marketing’s] core role inside the company must be to represent the customer.” Of course the end game of any company is to produce revenue based off of your product, but your business may need to reevaluate their priorities if taking into account what your customer’s want, how you treat them, and how you plan to communicate those wants are not on your agenda.

To read more on this 2017’s Target Marketer of the Year, click here.