Many moons ago, I completed a degree in Food and Resource Economics, and although most of this discussion is from the investor side of things, I find this concept intriguing. However, I’ve often joked that a Ag Economics degree (or Food and Resource Economics, depending on how recently you received it), is just a Business Degree with spoilage. That’s the part of this concept that gets difficult. It is possibly easier to move packaged goods (cereals, etc) in this manner, but the time sensitive nature of fresh foods, and cold storage and transportation issues of things like Milk and Ice Cream (what’s that leaking out of that Amazon Box 🙂 ), make grocery delivery much more difficult, especially across distances, and in small quantities.
That being said, it will be interesting to watch.