Content marketing

Direct mail has kind of always been about content marketing, hasn’t it?  It was content marketing when content marketing wasn’t cool (To borrow from any number of country songs 🙂 )  Here’s some info on how the brain processes visual vs. textual information and how that can impact how we communicate with our customers.  http://www.inc.com/larry-kim/master-both-the-science-and-art-of-content-marketing-infographic.html